One of the best ways to promote your website is by writing articles that you can post in e-zines and sites that provide free content to e-zine publishers. This will help you develop credibility and, with time, build a solid customer base.
Periodically give away an article to another relevant site for use in their newsletters and on their website. Include hyperlinks in body copy. In return, they must retain your name, copyright information, and a link to your website.
Borrow and Share
Everyone has content that’s worth getting out, so why not share it with anyone willing to post it on their site? In the same vein, why not borrow content from others who have supporting information that will enhance the experience of your website customers? No one can cover all things at all times so why not share?
Find the top two or three publishers/bloggers/reporters who cover your industry and grab an RSS feed. Insert it in the news section of your website. This may not produce any results, but it will help you get used to—and begin to understand the value of—the shared-content concept.
