Teleconferences, Webconferences and Webinars
Teleconferencing is an easy, economical way to meet with two or more remote parties. Web conferencing is perfect for team collaboration, sales presentations and training sessions—any time you want to add a visual dimension to your teleconferencing. A Webinar lets you reach out to large groups of remote customers, prospects and employees at a fraction of the cost of meeting in person.
Video and Podcasts
In March 2008 there were 78.3 million videos uploaded and growing at approximately 20 percent every month. In one day there is often more than 150,000 videos uploaded. In July of 2008 there were over 5 billion videos viewed on YouTube. Over 75% of the U.S. Internet audience views online videos.
This accounts for 558 million hours of online video watching on a monthly basis. YouTube alone has over 258 million registered users, 50% of them visit weekly if not more.
When it comes to marketing, video can be a great way to interact with potential customers, as long as it is done correctly in order to attract new customers and not chase them away. They must see your video as providing them with interaction as well as value in order to be an effective means of social media marketing.
First, determine what category your products or services fit into. What type of video could you post that consumers would find valuable and interactive? Could you put together a how-to video? What about an entertaining video showcasing your products? Or a podcast that is entertaining and informative?
