Research, write and send out optimized press releases about your website and your offers – this will attract visitors, build your subscriber list and increase the number of links to your website, which will raise your ranking in the search engines.
Distribute online press releases at least monthly. Include hyperlinks in body copy. If the content is relevant and well-written, the release may get reprinted and hosted on news and analysis sites with lots of links to them.
When you submit your press release, make sure you research your topic to optimize the most relevant keywords to your website, services, products, books, etc. Visit Good Keywords, a free service where you can search for keywords and phrases related to your particular industry.
