As the Web has evolved, websites have become much more diverse, particularly in how they are constructed. Most notably, with the wide variety of programming languages and design techniques now being used to build websites.
Unfortunately, some of these coding and design techniques are detrimental to search engine positioning. And if your website uses any of them, it’s probably time to build a new website, or at least rebuild in a format that is better suited for search-engine positioning.
Something to think about: Your website’s home page is where your site makes its first impression with the search engines. Therefore, it’s important to present the site with informative text that both the search engines and people can use. Start by making sure your website meets w3c validation guidelines.
If your website falls short, don’t hold off making improvements. While it may be costly to make a change, the cost of not showing up on the search engines is far greater.
Before you get stuck on what features are most important to incorporate in your website, check out this video by Wil Reynolds, head SEO consultant at SEER Interactive. He discusses which SEO practices are no longer being used as well as explaining best SEO practices.
Check out the Wil Reynolds Channel on YouTube for the complete library of Interactive SEO videos.
