The Internet has made apparent that a company’s website is an increasingly important asset, and many businesses are now embarking on website redesign projects to “improve” their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.
The following video is from a free webinar presented by HubSpot’s VP of Marketing, Mike Volpe, discussing strategies for a successful website redesign.
- Before you get started: when and why to do a website redesign
- Keyword research to build out website content strategically
- Building your website’s reputation via blogs and social media
- How to measure results from your Internet marketing efforts
