Are you curious to know what it takes to get enough followers on Twitter to potentially generate a healthy increase in traffic to your website? Then meet Jessica Northey, Queen of the Twittershere! Pushing 70,000 followers herself, Jessica has helped some of her clients achieve up to a 5,000% increase in their web traffic using Twitter as the driver.
As The SocialMediologist, Jessica creates and completes successful marketing campaigns and bridges partnerships. In addition, she is the Associate Editor and Social Media Expert for the popular entertainment industry blog, FullThrottleCountry.com. In her weekly column, Finger Candy Friday, she offers advice and opinions on social media trends and topics.
Jessica recently wrote a quick list of around 30 tips that can help small business owners, entrepreneurs and solopreneurs (such as: coaches, consultants, trainers, speakers and authors) have more success using Social Media in their overall marketing plan. So, unless you’re totally content with the amount of followers you have, and you’re totally happy with your web traffic numbers, keep reading!
- Set a strategy for Social Media optimization and be consistent. Nothing looks worse than months without activity!
- Take advantage of the free applications like ping.fm to streamline your Social Media efforts.
- Don’t forget the blog! It is such a great way to control your own content and establish yourself as an authority in your industry!
- Think of Social Media like you were scheduling radio commercials. When is your target audience listening?
- Don’t spray and pray. Narrow your message to your target audience.
- Connecting with other people should be your number one goal.
- Educate yourself and understand how your target audience uses Social Media.
- Don’t put all your “eggs” in one basket. Diversify your Social Media efforts and use multiple platforms.
- Add Social Media Platform Participation links to business cards, letterhead, vehicle wrap, broadcast and print media.
- On Twitter, register with wefollow.com and twellow.com and use to find people with similar interests to get social with.
- Define your goals and manage your own expectations.
- Don’t get caught up in the Social Media drama and try to stay connected to positive people.
- Budget at least half an hour a day to Social Media efforts.
- Download Tweetdeck, Seismic or Twitterific for a better understanding of how to use Social Media platforms to their full potential.
- Use Social Media to have discussions with followers. Ask them for feedback and see what they want!
Check out the remaining Social Media tips over at Finger Candy Media where Jessica shares names and links to tools to support and improve your social media marketing efforts.
Source: Lisa Orrell, The Promote U Guru. For solid tips to help build your personal or business brand, improve your marketing and PR efforts and increase your sales, check out The Promotu U Guru channel on YouTube.
