Because color’s impact is so profound, it’s role in design and branding is critical.
Color communicates. When language fails, color can offer valuable associations with people, places and things. Shamrock green. Fire engine red. School bus yellow. Midnight black. Sky blue. The mere act of reading those colors evokes distinct feelings. Color induces subtle emotions and elicits powerful responses. Because color’s impact is so profound, it’s role in branding your business is critical. When applied effectively, color can achieve extraordinary results.
Over time, thoughtful and consistent use of color becomes emblematic of a brand and can be as powerful an identifier as the corporate name and logo. So, if color is communicating on behalf of your brand, do you know what it’s saying? Ken Peters of Nocturnal Graphic Design Studio shares some excellent information on what to consider when developing a professional color palette to represent your brand.
