CONNECT AND ENGAGE

Stay in touch online, subscribe to the KSL Designs Blog by RSS or email, exchange ideas with Kelly on Twitter, connect with Kelly on Facebook, join Kelly's network on Biznik or LinkedIn, keep up to date with FriendFeed

subscribe with rss subscribe by email Follow kellylenihan on Twitter KSL Designs Facebook Fan Page KSL Designs on Biznik KSL Designs on LinkedIn KSL Designs Friend Feed

I'M JUST SAYIN'

Basic authentication is not supported

Ooop! Twitter seems to be down. Please either delete the cache file using FTP or wait until it auto clears.

Evaluating Results and Setting Goals

Measuring and understanding your website’s success is a critical process that is sometimes overlooked. Many times, marketing efforts stop at getting traffic to the site. The next step is to evaluate results.

When analyzing your online marketing program’s results, evaluate not only whether the initiative succeeded in meeting objectives, but also how well it moved your [...]

Do You Know Where Your Leads are Coming From?

Analytics Provides Crucial Marketing Insight

One of the first steps in creating a new blog or website is to add analytics to the HTML files or through an external application and start tracking statistics from day one.

Build a key performance indicator plan to help determine metrics of value to your business and eliminate those that have [...]