So, you want to go viral?
The Fundamentals of Using Social Media and Word of Mouth to Create Brand Buzz, presented by Michael Crosson, is loaded with helpful tips and examples including 10 critical steps to a successful viral marketing action plan. Michael is the publisher of www.SocialMediopolis.com, founder and moderator of Social Media Marketing, with [...]
Because color’s impact is so profound, it’s role in design and branding is critical.
Color communicates. When language fails, color can offer valuable associations with people, places and things. Shamrock green. Fire engine red. School bus yellow. Midnight black. Sky blue. The mere act of reading those colors evokes distinct feelings. Color induces subtle emotions and [...]
Love it or hate it, with Facebook fast approaching 200 million users worldwide and Twitter adding thousands of new members daily, not to mention the popularity already established with platforms such as Linkedin, YouTube, Flickr and MySpace, the social media channel of influence can make or break a brand. The share of adult Internet users [...]
