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The Power of a Press Release

Press releases are a powerful, but often overlooked promotional tool that can be valuable for just about any type of business, large or small. If you haven’t added press releases to your marketing mix, you’re missing out on one of the quickest, most cost-effective ways to get the word out about your products or services.

Some [...]

Optimized Press Releases

Research, write and send out optimized press releases about your website and your offers – this will attract visitors, build your subscriber list and increase the number of links to your website, which will raise your ranking in the search engines.

Distribute online press releases at least monthly. Include hyperlinks in body copy. If the [...]