Optimizing Your Awesomeness

With Social Media Marketing

What are you doing to fully optimize your efforts for SEO and extend your web presence?

Using social media to market your business is a good idea. Social networks provide wonderful opportunities for sharing, but no one will want to share your content unless it’s awesome. Set yourself apart from the crowd by [...]

What is Your Call-to-Action?

As valuable as traffic to your website is, it’s essentially useless if people land on your pages and have no idea what to do. A call to action (CTA) is something you add to your web pages to compel a visitor to take a desired action. A primary call to action should be obvious, appear [...]

Key Components of an Inbound Marketing Campaign

Now is not the time to sit back and wait until this whole economic downturn thing passes ̶ it’s time to build a pro-active plan to attract highly qualified customers to your business through a combination of curiosity, confidence and trust.

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Today, businesses are shifting money out of expensive paid [...]

Web 2.0 is Transforming the Marketplace

Web 2.0—more than just the latest technology buzzword, is a transformative force that’s propelling companies across all industries towards a new way of doing business characterized by user participation, openness, and network effects. These digital platforms and capabilities are transforming the ways in which consumers experience advertising. What’s more, they are dramatically reshaping the relationships [...]

Natural Search Results Yield More Leads

Source: OneUp web study

With over 8 billion web pages on the Internet today, search engine visibility is vital for a website to have a strong presence. According to Pew/Internet, the percentage of Internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, [...]

Bringing the Customer to Your Business

Instead of Your Business Searching for the Customer

To build a truly marketable brand requires sustained exposure in the marketplace. However, the Internet has changed the way we reach out to our market. It’s no longer the company who is looking for the customers ̶ potential customers are online, actively searching for the best place to [...]