Website Redesign Strategy for 2010

The Internet has made apparent that a company’s website is an increasingly important asset, and many businesses are now embarking on website redesign projects to “improve” their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing [...]

Homepage Usability

Homepages are considered some of the most valuable real estate in the world. Not even a square foot in size, the homepage is your company’s face to the world.  In one short glance, a website’s homepage must communicate where users are, what your company does, and what users can do at your site. If a [...]

Working Successfully with a Web Designer

I recently had a conversation with a client that really opened my eyes. As she was thanking me for making the process of developing her new website such a pleasure, she admitted that she had delayed having a new website for two years. Why? Because in the past, other web designers she spoke with either [...]