Optimize Your Business Listing

for Local Search Supremacy

and improve your web presence by listing your business with key online directories.
Tip: Create a spreadsheet to keep track of user names and passwords created for respective directory listings. It will come in handy when you need to update your information.

Using a wide array of search sites can be important when marketing your business. By now, you hopefully have a strong local search listings on Google Places and Yelp. But what about other local search and review sites? There’s hundreds of them out there but which ones should you use? Don’t worry about getting listed on every single local search page. Pick about 5 other local search sites and fill them out completely.

Online Maps

Google is the most important directory for listing your business. You want to create an optimized Google Places page so that when people search in Google Maps you pop up beautifully. Find instructions on how to do that here.

Google PlacesYahoo! LocalBing LocalAsk LocalPlatial

Bonus: Improve your local searchability with a customizable coupon you can attach to your Google Places listing.

Free Online Directories

Google Maps Local Business Listing: http://www.google.com/local/add/businessCenter?hl=en-US&gl=US

Get Listed: submit business listings to Google, Yahoo!, MSN Live and Best of the Web: http://www.getlisted.org

Best of the Web: http://botw.org/helpcenter/submitcommercial.aspx

Biz Journals: http://www.bizjournals.com/

with a local listing in Puget Sound Business Journal: http://businessdirectory.bizjournals.com

Local.com: http://www.local.com

Show Me Local: http://www.showmelocal.com

Yelp for Business: https://biz.yelp.com

Mobile Check-in Apps

Foursquare, Gowalla, Twitter Places, Loopt, MyTown, BrightKite, Facebook 

Passive Submission Sites

Localeze, InfoUSA, Acxiom, iBegin, EZlocal, Get Listed (Business listings for Google, Yelp, Bing, Yahoo! and Best of the Web)

Local to Seattle, Washington

Check your local presence: https://moz.com/local/search

WA Pages: http://wapages.net/Washington-Pages—WAPages.html

Puget Sound Business Listing: http://www.psbl.com

Seattle.com: http://www.seattle.com

PNW Marketplace: http://directory.pnwmarketplace.com/

City Search: http://seattle.citysearch.com

While many of these site aren’t exactly “lesser known”, they can definitely help pack an extra punch for your local search when marketing your business. You want to have good profiles across different platforms so if people are searching you from places other than Google or Yelp, you will be able to show up.

They key here is not to spend a lot of time on this. Gather all your information such as photos, hours, addresses and descriptions in one place. Then you can easily register and verify your listings without wasting a lot of time.

A few more sites to consider are: