Optimize Your Business Listing for Local Search Supremacy
Improve your web presence by listing your business with key online directories. Using a wide array of search sites can be important when marketing your business. By now, you hopefully have a strong local search listings on Google Places and Yelp. But what about other local search and review sites? There’s hundreds of them out there but which ones should you use? Don’t worry about getting listed on every single local search page. Pick about 5 other local search sites and fill them out completely.
Tip: Create a spreadsheet to keep track of user names and passwords created for respective directory listings. It will come in handy when you need to update your information.
Google is the most important directory for listing your business. You want to create an optimized Google Places page so that when people search in Google Maps you pop up beautifully. Find instructions on how to do that here.
Bonus: Improve your local searchability with a customizable coupon you can attach to your Google Places listing.
Free Online Directories
Google Maps Local Business Listing: http://www.google.com/local/add/businessCenter
Get Listed: submit business listings to Google, Yahoo!, MSN Live and Best of the Web: http://www.getlisted.org
Best of the Web: http://botw.org/helpcenter/submitcommercial.aspx
Biz Journals: http://www.bizjournals.com/
with a local listing in Puget Sound Business Journal: http://businessdirectory.bizjournals.com
Show Me Local: http://www.showmelocal.com
Yelp for Business: https://biz.yelp.com
Mobile Check-in Apps
Foursquare, Gowalla, Twitter Places, Loopt, MyTown, BrightKite, Facebook
Passive Submission Sites
Local to Seattle, Washington
Check your local presence: https://moz.com/local/search
Puget Sound Business Listing: http://www.psbl.com
City Search: http://seattle.citysearch.com
While many of these site aren’t exactly “lesser known”, they can definitely help pack an extra punch for your local search when marketing your business. You want to have good profiles across different platforms so if people are searching you from places other than Google or Yelp, you will be able to show up.
They key here is not to spend a lot of time on this. Gather all your information such as photos, hours, addresses and descriptions in one place. Then you can easily register and verify your listings without wasting a lot of time.
A few more sites to consider: